I was brought in to lead the end-to-end delivery of Tap&Sign’s MVP, transforming the initial concept into a market-ready, revenue-generating SaaS product.

So, I played the Role of a Product Manager to define the vision and a Product Owner to break the vision down to sprints.

My responsibility was to define the core value proposition, scope the MVP, and ensure the successful launch of a product that was lean, scalable, and built for growth.

Key Responsibilities & Achievements:

• Defined the MVP scope and product strategy, focusing on high-impact features that delivered immediate value while laying the foundation for future expansion.

• Built the Tap&Sign experience from scratch, including the platform, website, landing pages, and SaaS packaging.

• Led a cross-functional team of designers, developers, and stakeholders to align priorities and maintain velocity throughout development.

• Redesigned user flows and customer journeys, optimising for ease of use and faster adoption during early access and pilot phases.

• Developed initial SaaS pricing models, balancing market competitiveness with long-term revenue potential.

• Integrated key differentiators such as Biometric Signature and KYC, even within the MVP, to ensure a strong product-market fit.

• Optimised core functionalities (e.g., 2D and USB signature modules) for reliability, simplicity, and performance.

• Managed and refined the product backlog, ensuring each sprint delivered measurable progress toward MVP launch.

• Conducted internal QA, stakeholder demos, and iterative validation, refining the MVP based on real user feedback.

• Launched the MVP successfully, positioning Tap&Sign for future scaling both in Turkey and globally.